The Alliance

The SeedAssure Alliance is working together to address the critical challenge of seed management, certification and supply chain integrity.


Africa Agricultural Technology Foundations (AATF) is a not-for-profit organisation that facilitates and promotes public/private partnerships to promote food security and enhance livelihoods of smallholder farmers in Africa South of the Sahara. We work with African governments, private and public technology owners and developers, seed companies, other value chain players and African farmers to identify, access and commercialise technologies that address farmers’ key problems and empower them to generate wealth and health for their families and communities.

Cellsoft Technologies

CellSoft Technologies, a Kenyan based ICT company and an agent of Muddy Boots, is the founder of the SeedAssure system and co-founder of the Alliance. CellSoft Technologies provides client specification analysis and technical solutions in the use of Muddy Boots platforms, ensuring local adaption of the technology to market needs.

Agcuity Consulting

AGcuity is an agricultural consultancy owned and managed by Kinyua M’Mbijjewe, working within global agribusiness’s and Government and public affairs in Africa. Based in Nairobi, AGcuity works across Africa, specialising on approaches to empower farmers with technology and an enabling business environment to transform their yields and incomes.

Muddy Boots

A technology company delivering applications to the food and farming industry, specialising in providing supply chain transparency on governance, safety and quality in the growing and production of food. We work in the entire food-vertical, from growers to some of the largest food retailers and brandholders and their supply chain partners.

New Markets Lab

A non-profit centre for law and development that specializes in areas that are heavily regulated, such as agricultural trade, and hold significant potential for economic development. NML knowhow catalyses legal and regulatory change, that deliver market reform.

Contact us

Contact us and be a part of the SeedAssure Alliance journey to transform the African seed sector.